Carhuna X Private Motor Club: Reference
The Ultimate Reference for the Collector & Classic Car Market
At the tail-end of 2023, Carhuna partnered alongside other industry leaders with Private Motor Club to add insight and value to their first volume of "Reference".
Reference is a 300+ page, hard-back A5 book that compiles all the major auction results, historic racing results, concours and expert opinions like the one below from one of our founders Jeremy Cottingham.
The team at Private Motor Club are offering the Carhuna Community 25% discount at checkout using code: CARHU25
To whet your appetite, why not have a read of this excerpt:
Jeremy Cottingham has been dealing in high value classic Ferrari and other exotic road and racecars for over 20 years. Jeremy’s experience meant he was perfectly positioned to be one of Carhuna’s founders, a subject he commented on in Private Motor Club’s first volume of ‘Reference’.
Biggest moment of the year for you?
Just one? That’s tough! The inception of Carhuna was undoubtedly the pinnacle of our year, it all kicked off with our mega pop-up museum, our digital footprint grew exponentially hitting over 10,000 followers on Instagram, and our successes have culminated in some impressive sales figures, like the Porsche Carrera GT Zagato.
Favourite event of the year?
The Goodwood Revival was the year’s standout event for me (aside from the aforementioned Carhuna Pop Up). Competing in a Ford GT40 and mingling with fellow car enthusiasts and Carhuna ambassadors was unforgettable. It’s always a spectacle for anyone passionate about classic cars.
Most exciting marque of the year?
Ferrari stands out with their strong performance in the resale market, a testament to its invincible appeal and enduring stature. On Carhuna, we’ve felt this enthusiasm firsthand, with cars such as the Ferrari 430 16M selling at a record-breaking price.
What car or marque do you wish you had bought last year?
In retrospect, the Porsche 918 Spyder’s market performance stands out. Its value has significantly appreciated, highlighting their desirability and appeal in today’s market.
Where would you put your money right now?
Investing in rare, low-production cars, especially high-end Ferraris like the F12 tdf and La Ferrari, is a solid move. Their rarity drives demand, making them a smart addition to any collection.
Where is the market going?
While it’s always a complex question, history favours cars with rarity and rich stories. Vehicles with analog allure and limited production runs, provenance, or cultural cachet — from the GT2 RS to the GT40 and Enzo — consistently command top dollar.
Should I invest or wait?
Now’s the time to get involved. The highest-quality cars are increasing in value, while others have stabilised, offering a chance to get in on the action before prices rise again - a resurgence is a matter of ‘when’, not ‘if’.
Overall state of the classic and young-timer market?
The classic car market remains healthy and steady. Young-timers offer exceptional opportunities for investment, especially well-maintained and thoroughly documented vehicles such as the 991 GT3, any generation of GT3, in fact.
How is old money versus new money changing the market?
The impact of wealth generation has evolved to reflect a more informed and savvy clientele. With so much information available, everyone is getting better at spotting good investments. The internet can educate and inform anyone looking to place their loot in their first car investment.
Will we continue to see the blue chip ’60s car market slow against the modern classics?
’60s classics will always be sought after, thanks to their timeless appeal and affluent ownership. The market for these cars is narrowing, but they’re holding their value well.
History shows major adjustments in challenging financial times. Do you think we could ever see those huge price drops of the ’90s again?
The volume and passion driving today’s market act as buffers against dramatic downturns, with many enthusiasts and well-informed collectors keeping it buoyant. Even if prices dip, there’s enough interest to prevent a free-fall.
Is there genuine concern for the vintage/pre-war market?
While the market for vintage and pre-war automobiles is becoming more selective, it remains vibrant among a core group of collectors. This segment requires a deep understanding, and it’s not easy to dive into without specialised knowledge and networks, something which Carhuna helps address with its founding principles of transparency and expert knowledge.